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01 · revenue
50
Revenue generated for clients across our portfolio
Work with us
Plus PartnerTurn your Shopify storeinto a Growth Engine.
Brands We Build With
Brands We Build With
Shopify Plus Partner for CPG BrandsShopify Plus Partner
for CPG Brands
We build systems that increaseconversion
The Problem
Strong products. Real demand. But Shopify isn't pulling its weight.
Low conversion
Traffic without purchases
Flat AOV
No path to increase order value
Weak retention
Inconsistent repeat purchase
One-time buyers
Customers disappear after first order
DUMO exists to bring clarity, ownership, and accountability to the DTC channel.
What DUMO Is
A Shopify performance partner that builds CRO and retention infrastructure. We increase AOV, improve lifetime value, and turn first-time buyers into repeat customers.
We help brands get more from the customers they already have. When your store is dialed in, DTC becomes a consistent revenue engine instead of a channel that relies on constant momentum.
// BY THE NUMBERS
What our partners get from us.
SHOPIFY PLUSCertified Partner
02 · conversion
32
Avg conversion rate increase
03 · order value
48
Avg order value lift
04 · retail reach
75
Retail doors represented across our client portfolio
05 · email & SMS
2
Klaviyo lifecycle revenue
06 · partnerships
50
Specialty CPG brands
The System
Each pillar is designed to work together as a single DTC system built to increase conversion, grow repeat purchase, and improve customer lifetime value.
Shopify storefronts built to increase conversion rate and AOV. CRO strategy, landing page and product page optimization, merchandising, subscriptions, analytics integrity, and performance improvements.
Customer retention systems through email and SMS that maximize repeat purchase and lifetime value. Lifecycle flows, campaign execution, segmentation, personalization, and performance reporting tied to LTV and contribution margin.
Continuous optimization across your Shopify storefront and retention systems. Testing and iteration across key pages, flow improvements, campaign learnings, and performance reporting so DTC keeps getting more profitable month after month.
Our Results
How we've helped CPG brands build profitable DTC systems with higher conversion, AOV, and lifetime value.
Who We Partner With
We partner with brands ready to turn DTC into their most profitable channel.
01
Specialty Food & Beverage
Whether you're building retail distribution or already on shelves nationwide. DTC is the channel you own and control.
02
CPG / Consumer Packaged Goods
Health, wellness, beauty, food & beverage, home goods. High volume categories where conversion rate and retention separate the leaders.
03
Retail-to-DTC
Brands built on wholesale and retail presence now building a direct-to-consumer engine. We make the transition profitable.
04
Subscription & Replenishment
Coffee, supplements, skincare, pet food. Categories with natural reorder cycles and high lifetime value potential.
Partner Brands Sold In Stores Nationwide
Don't Take Our Word
Rated 4.97/5 by the brands we work with.
50+ Reviews
“Comparing the same window year over year, Dumo Digital lifted our conversion rate about 45% and our add-to-cart rate about 54%, and did it while our traffic more than doubled.
They replaced best-guess site changes with small but pivotal, data-backed adjustments. If you're looking to increase how effectively your marketing dollars are spent, teaming up with Dumo will quickly pay for itself through the boost in website performance, which directly attributes to better marketing efficiency.
And if you have a vision for your website, their team will dial in the branding and visual aesthetic while maintaining proper CRO strategy.”
K
Kevin T.
Founder, Fatty Pack
01 / 05
The Daily Dose of DUMO
Practical thinking on conversion, retention, and building durable DTC growth for CPG brands.
Discoverability
March 20, 2026·9 min read
How AI Search Is Changing How People Find CPG Brands
People are asking ChatGPT, Perplexity, and Google's AI what to buy instead of browsing — and AI-driven traffic to US retailers rose 393% year over year. Most CPG brands aren't structured to be recommended. Here's what's changing in product discovery and the work that determines whether a brand shows up.
Read more →
Performance Strategy
February 13, 2026·8 min read
Scaling Meta Ads Before Fixing Your Shopify Storefront Is a Leaky Bucket
Paid traffic doesn't fix a broken storefront — it exposes one. The average Shopify store converts ~1.4% while the top 10% convert 4.7%+. Here's why scaling Meta on an unoptimized site quietly loses money on every click, and exactly what to fix before you raise the budget.
Read more →
Conversion Optimization
March 6, 2026·9 min read
AOV Is Architecture, Not Luck: How to Engineer Higher Order Value in CPG
Average order value isn't something that happens to a brand — it's something the brand designs. Here are the five structural levers that lift AOV without discounting: multi-pack defaults, bundle builders, price anchoring, free-shipping thresholds, and cost-per-serving framing.
Read more →FAQs
Answers to the questions we hear most from brand founders and e-commerce leads.
It depends on where your store is today. If your current Shopify setup has a solid foundation, we optimize what's already working and fix what isn't. If the storefront is holding back conversions, we'll recommend a rebuild. Either way, we audit everything first so you know exactly what we're recommending and why.
Both. Klaviyo-powered email and SMS retention is a core part of what we do. We build lifecycle flows, run campaigns, handle segmentation, and report on revenue attribution. Shopify and Klaviyo work best when they're built as one system, which is exactly how we approach it.
Most clients see measurable improvements within 30 to 60 days. Our most recent case study saw a 59% increase in cart-to-checkout rate within the first 30 days. The timeline depends on the scope of work, but we prioritize high-impact changes first so you see movement fast.
After you reach out, we set up a discovery call to understand your brand, goals, and current setup. From there we run a storefront and retention audit, then present a clear proposal with scope, timeline, and pricing. Once approved, we kick off within the first week.
Both. Some brands come to us for a storefront build or a specific project like a cart drawer redesign or Klaviyo setup. Others want ongoing CRO and retention work month over month. Most clients start with a project and move into a retainer once they see results.
Yes. We've built B2B storefronts on Shopify, including custom catalogs, net terms, and tiered pricing. If your brand sells both DTC and wholesale, we can build systems for both channels under one roof.
No. Food and beverage is a strong vertical for us, but we work across CPG: health, wellness, beauty, home goods, pet, supplements, and more. If your brand sells a physical product direct-to-consumer, we're likely a good fit.
Every brand is different, but here's what our clients have seen: 48% average increase in AOV, a 59% lift in cart-to-checkout rate, and meaningful improvements in repeat purchase rate and customer lifetime value. We set clear KPIs together at the start of every engagement, track them monthly, and tie everything back to revenue so you always know what's working.
It depends on where your store is today. If your current Shopify setup has a solid foundation, we optimize what's already working and fix what isn't. If the storefront is holding back conversions, we'll recommend a rebuild. Either way, we audit everything first so you know exactly what we're recommending and why.
Both. Some brands come to us for a storefront build or a specific project like a cart drawer redesign or Klaviyo setup. Others want ongoing CRO and retention work month over month. Most clients start with a project and move into a retainer once they see results.
Both. Klaviyo-powered email and SMS retention is a core part of what we do. We build lifecycle flows, run campaigns, handle segmentation, and report on revenue attribution. Shopify and Klaviyo work best when they're built as one system, which is exactly how we approach it.
Yes. We've built B2B storefronts on Shopify, including custom catalogs, net terms, and tiered pricing. If your brand sells both DTC and wholesale, we can build systems for both channels under one roof.
Most clients see measurable improvements within 30 to 60 days. Our most recent case study saw a 59% increase in cart-to-checkout rate within the first 30 days. The timeline depends on the scope of work, but we prioritize high-impact changes first so you see movement fast.
No. Food and beverage is a strong vertical for us, but we work across CPG: health, wellness, beauty, home goods, pet, supplements, and more. If your brand sells a physical product direct-to-consumer, we're likely a good fit.
After you reach out, we set up a discovery call to understand your brand, goals, and current setup. From there we run a storefront and retention audit, then present a clear proposal with scope, timeline, and pricing. Once approved, we kick off within the first week.
Every brand is different, but here's what our clients have seen: 48% average increase in AOV, a 59% lift in cart-to-checkout rate, and meaningful improvements in repeat purchase rate and customer lifetime value. We set clear KPIs together at the start of every engagement, track them monthly, and tie everything back to revenue so you always know what's working.
Let's Talk
Shopify
Shopify
Meet our team of Shopify Plus partners and discover how we build high-converting DTC systems for specialty brands.