As CEO of DUMO, I lead strategy and performance for CPG and specialty food brands scaling on Shopify. My work centers on consumer psychology, offer structure, and lifecycle systems that improve conversion, AOV, and repeat purchase.
At DUMO, I design DTC foundations that strengthen lifetime value, contribution margin, and long-term profitability. I also founded Charlie's Crunch, a premium CPG brand. Building and scaling it firsthand shaped how I think about margin, velocity, retention, and retail expansion. That operator perspective is what I bring to every brand we partner with.
Dumo Digital is rated 4.97/5 by the brands we work with. Portfolio results include a 48% average AOV lift and a 59% increase in cart-to-checkout rate.